Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. Let us know your thoughts! (Email hello@understance.com or leave a comment)
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create perfect bras for all. Click here to provide your suggestions!
October 2024
Tasha FlexWire Plunge
Size range: 30-44 I-N
Colors: Black, White, Aqua Blue, Plum, Taro
Description: An embroidered and more lifting version of Rhea.
Tasha Panty
Size range: XS-4XL
Colors: Black, White, Aqua Blue, Plum, Taro
Description: Matching panty to Tasha.
November 2024
Salma FlexWire Full Coverage Lace Bra (RESTOCK)
Size range: 30-48 D-J
Colors: Blakc, Rose Tan, Wine, Royal Blue, Cafe au lait
Description: We’re adding new colours to Salma.
Salma Mid-Rise Lace Bikini
Size range: S-6XL
Colors: Black, Rose Tan, Wine, Royal Blue, Cafe au lait
Description: Matching panty to Salma’s new colours.
Ruby FlexWire Lightly Padded Demi Bra
Size range: 30-48 DDD-K
Colors: Black, Soft Pink, Iceberg Green, Raspberry, Crown Blue
Description: A classic seamed cup bra with cotton padding. The padding gives nipple coverage without being bulky.
Anya Lace FlexWire Unpadded Bra
Size range: 30 G-K
32-48 DDD-K
Colors: Black, Wine, Powder Pink, Peacock, Raspberry
Description: A lace version of Anya. More forgiving fit than the original.
Paige FlexWire Lightly Padded Bra
Size range: 30 G-K
32-48 DDD-K
Colors: Black, Wine, Powder Pink, Peacock, Raspberry
Description: Paige has a lower center gore and lower side wire. Imagine a padded Salma.
Paige High-Rise Bikini
Size range: XS-4XL
Colors: Black, Wine, Powder Pink, Peacock, Raspberry
Description: Matching panty to Paige and Anya Lace.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create perfect bras for all. Click here to provide your suggestions!
56 thoughts on “Product Roadmap”
I am so thankful that you are making a tshirt friendly -Jasmine! I love my Understance bras and have a drawer full but miss having a smooth touch bra to wear under my white tshirts! Also in speaking of white, why is it so hard to come by these days? I would love to see some options that aren’t cream or latte but true white, too! Thanks for being a leader and a local (Canadian) company that supports (literally) women <3
Hi Monika, we haven’t launched many products in white, because it’s a bit of an unpopular colour 🙁 Our customers have mentioned that it’s difficult to care for, gets stained easily, and isn’t invisible under white shirts (tones with a touch of red tend to do better).
As a 28J (sometimes 28K), I am disappointed to see that most of your upcoming styles start at a 30 band. Everyone sells 30+ bands, but 28 (not to mention 26!) is hard to find. I am a big fan of Yara and am looking forward to trying the Jasmine, but I would love if you’d consider including more 28 bands in your standard offerings. Thank you!
I second this! I need a 28 or 26 band and just tried Understance because you offered a 28 band with low-projection cups. I too would love if you’d consider including more 28 bands.
Me three!
I try on many of your 30 bands, and some I love but know I need the band to be tighter. So i send them back unless its final sale. I am grateful that Chelsea fits me as well as it does (I now have 4) but I’d like another option. I’d probably live in Cate in a 28 band if it was offered.
This is amazing, thank you so much for letting us see this!!!! Not sure if this is something you would make, but since you’ve got pajamas coming, I’m searching for something to wear to sleep that would help cushion between my breasts as I sleep on my side and it’s not comfortable!!! I don’t wear a bra to sleep at the moment as I have sensory issues. I’ve seen something like a pillow bra (marketed to prevent wrinkles, which isn’t what I’m concerned about) but it seems up your alley to innovate something like that. Preferably something in a soft fabric like cotton or modal or even linen to keep cool. Also you rule!!
Hi Sarah, we’ve got bust support sleepwear in the works! Think a minimal support wireless bra built into a sleep shirt or slip. One of the designs atm is a cross over, which should help a little bit with separation for side sleepers.
Hey there,
I’m absolutely in love with your products and your brand! As a Canadian female athlete under the age of 25 with a natural size 30K bust, I feel seen for the first time! Panache, Freya, Curvy Kate, etc… For the most part, serve grandma with a side of great aunt. 1000x thank you! Your bras are also the first underwire garments I find truly comfortable! There are groups like Knix who claim to be size inclusive, who aren’t in the practical sense. Understance is! Thank you for being awesome! Can we talk about your price point? Options in my size range from 100 to 1000$ CND. You’ve masterfully managed to create the most comfortable, the most affordable, the most beautiful and the most versatile garments for all shapes and size. I tip my hat off you all at Understance!
Can you bring the flex wire to swimwear? There are British and Australian groups such as Marvell Lane who create beautiful practical pieces. I wager you can do even better! Collaborations with other Vancouver based companies such as Left on Friday would be so epic!
Love,
Zoé
Hi Zoé, thank you so much for your kind words! It’s not easy to run a bra brand that offers a fuller size range while keeping prices accessible. We stay lean where we can, but never cut corners when it comes to our products.
We’ve gotten a few requests for swim, but we don’t know much about the market. We encourage you (and anyone else who wants swim) to fill out this little form: https://docs.google.com/forms/d/e/1FAIpQLSexRhVlDsQ1aL4hnlFXZiew00j072M20FqUgeCDRVzprnfouw/viewform.
So excited for more projected cups and a smooth Anya 😍😍😍