What people are saying

The 22 Best Seamless Underwear for No Visible Panty Lines and All-Day Comfort

Many seamless underwear options feature a breathable cotton gusset, but the Understance BreatheEasy Seamless Cheeky underwear was designed specifically with cooling fabric to up the ante

How to pick the right bra to banish boob sweat

Lifestyle expert Amanda Muse shares some great tips to help you banish boob sweat this summer by picking the right bra for you.

Brand Review - Understance

Saterra from FullerBustBestie guides us through Understance's fitting process.

I Found 28 Bras With Great Side Support—You're Welcome

WhoWhatWear features Understance' Emilia and Maeve amongst their favourite bras with 'great side support.'

Hurray! Kimmay

"If you’ve ever struggled to find a bra that fits, to fill out your cups, or just don’t believe it’s possible that a bra can feel and look good … this is for you"

Brand Review - Understance

"If you have fuller busts, Caldwell suggests this full coverage bra, which features a flexible wire and full band for that extra support" TODAY

Bra Fitting Process with Understance

"Understance's trained staff takes many factors into account when measuring and recommending different bras."

Katie Couric Media

"Bras for larger chests have a reputation for being frumpy and bland, but Understance is on a mission to make them sexy

Toronto Star

"I overhauled my lingerie wardrobe and rediscovered a spark of my former self."Toronto Star

I Found 28 Bras With Great Side Support—You're Welcome

"Reviewers rave about how ridiculously comfy it is and many claim it's the best bra ever."


"The FlexWire is actually flexible (even the side-boning!), which allows the bra to bend to the wearer’s natural shape"

Back to Basic: Understance Harper bra and Darby brief

"I am pleasantly surprised by this brand, and I love that they serve the North American market primarily."

BuzzFeed Quiz

"With bras for every body, shape and mood— indulge yourself in the comfort and beauty of ethically made bras from Understance."

Cosmo: Bra-blem Solved

"You probably can't wait to take off your bra, right? That's because most bras don't fit - they have underwire that poke us or they don't have enough support."

6 Vancouver underwear brands for any sense of style or gender

Vancouver is Awesome features Understance as one of their 6 picks for the best underwear brands.

The 21 Best Lingerie Brands Offering Stylish and Comfortable Bras and Underwear

Allure ranks Understance as their top 5 best lingerie brands.


"With an eye to style and comfort and a focus on ethical practices, Understance is one of those rare brands that understands the importance of both."


“Understance is a women-led, Canadian brand that not only makes comfortable bras, it also does so in an ethical way — with both people and the environment in mind.”