Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!
June 2025
Pima Contour High-Rise Brief
Size Range: S-XXXL
Colours: Black, Champagne, Powder Pink, Navy, Old Rose
Description: A more contouring version of our Pima Cotton undies. Great for FUPA-control.
Pima Contour Ultra High-Rise Boyshorts
Size Range: S-XXXL
Colours: Black, Champagne, Powder Pink, Navy, Old Rose
Description: A more contouring version of our Pima Cotton undies. Great for FUPA-control.
Smooth Essentials Wireless Longline Bra
Size Range: 30-38, A-C (no 30A or 38C)
Colours: Black, Light Beige, Cafe au Lait, Sienna Rose
Description: Longline design prevents “binding” feeling. Part of our Smooth Essentials and Petite lines.
Luna Wireless Cross-Over Bra
Size Range:
- 32-40, C
- 30-38, D
- 30-36, DD
Colours: Black, Champagne, Latte
Description: Luna is back. It’s a smoothing wireless bra that feels like a hug.
July 2025
Pulse Wireless Padded Sports Bra
Size Range:
- 30-48, B/C
- 30-48, D/DD
Colours: Black, Powder Pink, Merlot, Smoke
Description: A high-impact sports bra. Perfect for running and jumping.
Pulse FlexWire Sports Bra
Size Range: 30-48, G-L
Colours: Black, Powder Pink, Merlot, Smoke
Description: A wired sports bra with three levels of compression: low, medium, and high.
Pulse Wireless Unpadded Sports Bra
Size Range:
- 30-48, DDD/G
- 30-48, H/I
- 30-48, J/K
Colours: Black, Powder Pink, Merlot, Smoke
Description: A wireless sports bra with three levels of compression: low, medium, and high.
Smooth Essentials Wireless Demi Bra
Size Range: 30-38, A-C
Colours: Black, Light Beige, Cafe au lait, Sienna Rose
Description: Part of our Smooth Essentials and Petite lines.
Smooth Essentials Front-Close Wireless Demi Bra
Size Range: 30-38, A-C (no 30A)
Colours: Black, Light Beige, Cafe au lait, Sienna Rose
Description: Great for those who struggle with back clasps and pull-over styles. Part of our Petite line.
AirContour FlexWire Demi Bra
Size Range: 30-44, DDD-J
Colours: Black, Burgundy, Cafe au Lait, Champagne
Description: Our first J cup T-shirt bra! Made with spacer foam.
Ivy Smooth FlexWire Full Coverage Bra
Size Range: 30-44, C-J (certain sizes unavailable)
Colours: Black, Light Beige, Burgundy, Twilight, Pine
Description: A smooth version of Ivy.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!
100 thoughts on “Product Roadmap”
Any plans to restock the Whisper Lace Cotton-Modal Mid-Rise Thong? It is my favourite and no other product out there compares!
Hi there, unfortunately not at the moment 🙁 The lace used here has been discontinued. Would you be interested in a version of this product without the lace?
Any plans to carry more nursing bras in 2025?
Hi there, not at the moment. If you have something specific in mind, please let us know!
Would love to see more wireless options available for J+ cups. I’ve tried some of the wired and FlexWire options, but I don’t find the wire very comfortable against my chest.
I second this! I’m a 34L or 34M and cannot stand underwire especially after my C section – my whole abdomen and rib cage are so sore almost 3 years later. I love the Ginger but have to get the 38J which is too big of a band and too small of a cup but is so comfortable I make it work. I’m obsessed with the wide Ginger straps and how it’s wireless. More wireless comfy yet supportive options for bigger busts would be amazing!
Hi there, we are testing Ginger in 32-38 K/L/M/N at the moment. If they work, we will include the new sizes with the next restock.
Any plans to move into swimwear??
Hi there, not at the moment. We have a lot to learn about the swimwear category.
in your New Year’s email you said there will be a “new category” released this year that people have been asking for. I assumed it would be either swimwear or sports bras, but both of these would make sense to release before summer and now with the roadmap revealed until June I still see no sign of them! So what is it and when is it coming? Curiosity killed the cat but I want to knoooww!