Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!
April 2025
Malou FlexWire Demi Bra
Size Range:
- 32-38, C
- 30-38, D-H
- 40-48, C-G
- 40-46, H
Colors: Black, Sparrow, Champagne, Powder Pink, Elm
Description: A very lightly padded version of Zoe. Generally T-shirt-friendly.
Malou Mid-Rise Bikini
Size Range: XS-6XL
Colors: Black, Sparrow, Champagne, Powder Pink, Elm
Description: Matching panty to Malou.
Smooth Essentials FlexWire Demi Bra
Size Range:
- 32-40, A
- 30-40, B-D
Colors: Black, Champagne, Ballet Pink, Storm Grey, Teddy Bear
Description: Smooth Essentials: Our new collection of everyday T-shirt bras. This one is a true demi, made for smaller cups.
Natural Contour FlexWire Demi Bra
Size Range:
- 32-42, A
- 30-42, B-D
- 30-40, DD
Colors: Black, Champagne, Ballet Pink, Storm Grey, Teddy Bear
Description: Another true demi T-shirt bra for smaller cups. Lower center gore.
May 2025
Smooth Essentials Wireless Full Coverage Bra
Size Range:
- 34-48, C/D
- 34-48, DD/DDD
Colors: Black, Champagne, Ballet Pink, Storm Grey, Teddy Bear
Description: Wireless and made for bigger bands, medium cups. Part of our Smooth Essentials line.
Pima Contour Light Control Ultra High-Rise Brief
Size Range: XS-XXXL
Colors: Black, Champagne, Powder Pink, Navy, Old Rose
Description: A more contouring version of our Pima Cotton undies. Great for FUPA-control.
Pima Contour Light Control Ultra High-Rise Boyshorts
Size Range: XS-XXXL
Colors: Black, Champagne, Powder Pink, Navy, Old Rose
Description: A more contouring version of our Pima Cotton undies. Great for FUPA-control.
Ayesha FlexWire Full Coverage Bra
Size Range: 30-42, H-M
Colors: Black, Powder Pink, Powder Blue, Cafe au lait, Blush
Description: A sexy “cleavage” bra. Forward shape (pushes your breasts to the middle).
Georgia FlexWire Balconette Bra
Size Range: 30-42, DDD-K (no 30DDD)
Colors: Black, Powder Pink, Powder Blue, Cafe au lait, Blush
Description: A sexy balconette. Round shape, forward push (pushes your breasts to the middle).
Ayesha Mid-Rise Bikini
Size Range: XS-XXXL
Colors: Black, Powder Pink, Powder Blue, Cafe au lait, Blush
Description: Matching panty to Ayesha and Georgia.
Sheer Contour High-Rise Bikini
Size Range: S-3XL
Colors: Sakura, Fog, Cafe au lait, Latte
Description: Sheer light-control underwear. High-cut bikini shape.
June 2025
Smooth Essentials Longline Demi
Size Range: 30-38, A-C (no 30A or 38C)
Colors: Black, Light Beige, Mocha Mousse, Twilight
Description: Longline design prevents “binding” feeling. Part of our Smooth Essentials and petite lines.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!
94 thoughts on “Product Roadmap”
Would love to see more wireless options available for J+ cups. I’ve tried some of the wired and FlexWire options, but I don’t find the wire very comfortable against my chest.
Any plans to move into swimwear??
Hi there, not at the moment. We have a lot to learn about the swimwear category.
in your New Year’s email you said there will be a “new category” released this year that people have been asking for. I assumed it would be either swimwear or sports bras, but both of these would make sense to release before summer and now with the roadmap revealed until June I still see no sign of them! So what is it and when is it coming? Curiosity killed the cat but I want to knoooww!