Product Roadmap

To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. 

If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!

June 2025

Pima Contour High-Rise Brief

Size Range: S-XXXL

Colours: Black, Champagne, Powder Pink, Navy, Old Rose

Description: A more contouring version of our Pima Cotton undies. Great for FUPA-control.

Pima Contour Ultra High-Rise Boyshorts

Size Range: S-XXXL

Colours: Black, Champagne, Powder Pink, Navy, Old Rose

Description: A more contouring version of our Pima Cotton undies. Great for FUPA-control.

Smooth Essentials Wireless Longline Bra

Size Range: 30-38, A-C (no 30A or 38C)

Colours: Black, Light Beige, Cafe au Lait, Sienna Rose

Description: Longline design prevents “binding” feeling. Part of our Smooth Essentials and Petite lines.

Luna Wireless Cross-Over Bra

Size Range:

  • 32-40, C
  • 30-38, D
  • 30-36, DD

Colours: Black, Champagne, Latte

Description: Luna is back. It’s a smoothing wireless bra that feels like a hug.

July 2025

Pulse Wireless Padded Sports Bra

Size Range:

  • 30-48, B/C
  • 30-48, D/DD

Colours: Black, Powder Pink, Merlot, Smoke

Description: A high-impact sports bra. Perfect for running and jumping.

Pulse FlexWire Sports Bra

Size Range: 30-48, G-L

Colours: Black, Powder Pink, Merlot, Smoke

Description: A wired sports bra with three levels of compression: low, medium, and high.

Pulse Wireless Unpadded Sports Bra

Size Range:

  • 30-48, DDD/G
  • 30-48, H/I
  • 30-48, J/K

Colours: Black, Powder Pink, Merlot, Smoke

Description: A wireless sports bra with three levels of compression: low, medium, and high.

Smooth Essentials Wireless Demi Bra

Size Range: 30-38, A-C

Colours: Black, Light Beige, Cafe au lait, Sienna Rose

Description: Part of our Smooth Essentials and Petite lines.

Smooth Essentials Front-Close Wireless Demi Bra

Size Range: 30-38, A-C (no 30A)

Colours: Black, Light Beige, Cafe au lait, Sienna Rose

Description: Great for those who struggle with back clasps and pull-over styles. Part of our Petite line.

AirContour FlexWire Demi Bra

Size Range: 30-44, DDD-J

Colours: Black, Burgundy, Cafe au Lait, Champagne

Description: Our first J cup T-shirt bra! Made with spacer foam.

Avery Smooth FlexWire Demi Bra

Size Range:

  • 30-44, J-K
  • 30-42, L
  • 30-40, M

Colours: Black, Light Beige, Burgundy, Twilight, Pine

Description: A T-shirt bra based off Addison’s frame. Part of our CoForm™ line.

Marion Smooth FlexWire Demi Bra

Size Range:

  • 34-44, DD
  • 30-44, DDD-I

Colours: Black, Light Beige, Burgundy, Twilight, Pine

Description: A smooth version of Ruby. Part of our CoForm™ line.

Annette Smooth FlexWire Plunge Bra

Size Range: 30-40, B-DD

Colours: Black, Light Beige, Burgundy, Twilight, Pine

Description: A smooth version of Annette. Part of our CoForm™ line.

Buffy Smooth FlexWire Balconette Bra

Size Range: 30-40, B-DD

Colours: Black, Light Beige, Burgundy, Twilight, Pine

Description: A smooth version of Buffy. Part of our CoForm™ line.

Ivy Smooth FlexWire Full Coverage Bra

Size Range: 30-44, C-J (certain sizes unavailable)

Colours: Black, Light Beige, Burgundy, Twilight, Pine

Description: A smooth version of Ivy.

If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!

100 thoughts on “Product Roadmap”

  1. Any plans to restock the Whisper Lace Cotton-Modal Mid-Rise Thong? It is my favourite and no other product out there compares!

    1. Hi there, unfortunately not at the moment 🙁 The lace used here has been discontinued. Would you be interested in a version of this product without the lace?

  2. Would love to see more wireless options available for J+ cups. I’ve tried some of the wired and FlexWire options, but I don’t find the wire very comfortable against my chest.

    1. I second this! I’m a 34L or 34M and cannot stand underwire especially after my C section – my whole abdomen and rib cage are so sore almost 3 years later. I love the Ginger but have to get the 38J which is too big of a band and too small of a cup but is so comfortable I make it work. I’m obsessed with the wide Ginger straps and how it’s wireless. More wireless comfy yet supportive options for bigger busts would be amazing!

      1. Hi there, we are testing Ginger in 32-38 K/L/M/N at the moment. If they work, we will include the new sizes with the next restock.

  3. in your New Year’s email you said there will be a “new category” released this year that people have been asking for. I assumed it would be either swimwear or sports bras, but both of these would make sense to release before summer and now with the roadmap revealed until June I still see no sign of them! So what is it and when is it coming? Curiosity killed the cat but I want to knoooww!

Leave a Reply

Your email address will not be published. Required fields are marked *

100 thoughts on “Product Roadmap”

  1. Any plans to restock the Whisper Lace Cotton-Modal Mid-Rise Thong? It is my favourite and no other product out there compares!

    1. Hi there, unfortunately not at the moment 🙁 The lace used here has been discontinued. Would you be interested in a version of this product without the lace?

  2. Would love to see more wireless options available for J+ cups. I’ve tried some of the wired and FlexWire options, but I don’t find the wire very comfortable against my chest.

    1. I second this! I’m a 34L or 34M and cannot stand underwire especially after my C section – my whole abdomen and rib cage are so sore almost 3 years later. I love the Ginger but have to get the 38J which is too big of a band and too small of a cup but is so comfortable I make it work. I’m obsessed with the wide Ginger straps and how it’s wireless. More wireless comfy yet supportive options for bigger busts would be amazing!

      1. Hi there, we are testing Ginger in 32-38 K/L/M/N at the moment. If they work, we will include the new sizes with the next restock.

  3. in your New Year’s email you said there will be a “new category” released this year that people have been asking for. I assumed it would be either swimwear or sports bras, but both of these would make sense to release before summer and now with the roadmap revealed until June I still see no sign of them! So what is it and when is it coming? Curiosity killed the cat but I want to knoooww!

Leave a Reply

Your email address will not be published. Required fields are marked *