Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. Let us know your thoughts! (Email hello@understance.com or leave a comment)
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create perfect bras for all. Click here to provide your suggestions!
September 2024
Pima Cotton Maternity Ultra High-Rise Brief
Size range: S-4XL
Colors: Black, Light Beige, Fog, Undyed
Description: A maternity addition to our Pima Cotton undies. Fits over the belly and can be worn from the second trimester until giving birth.
Pima Cotton Maternity Low-Rise Brief
Size range: S-4XL
Colors: Black, Light Beige, Fog, Undyed
Description: A maternity addition to our Pima Cotton undies. Fits under the belly and can be worn from the second trimester until giving birth.
Cora FlexWire Smooth Lace Nursing Bra
Size range: 30-48 DD-J
Colors: Black, Champagne, Powder Pink, Dark Rose
Description: Our first underwire nursing bra that works for both nursing and pumping.
October 2024
Rhea FlexWire Full Coverage Unpadded Spacer Bra
Size range: 30-44 I-N
Colors: Black, Soft Pink, Walnut, Champagne, Deep Crimson, Storm Grey
Description: Rhea is our second I-N cup bra. Very firm, very projected, and very lifting.
Anya FlexWire Full Coverage Unpadded Spacer Bra
Size range: 30-48 DDD-K
Colors: Black, Soft Pink, Walnut, Champagne, Deep Crimson, Storm Grey
Description: Anya, but made with a spacer fabric so it’s smooth.
Leslie Smooth Lace FlexWire Lightly Padded Demi Bra
Size range: 30-48 C-H
Colors: Black, Champagne, Toffee, Deep Crimson, Clay
Description: Leslie is great for lower cut tops. Part of our cotton cups line (cotton cups provide nipple coverage without adding bulk).
Leslie Mid-Rise Smooth Lace Brief
Size range: XS-4XL
Colors: Black, Champagne, Toffee, Deep Crimson, Clay
Description: Matching panty to Leslie.
Tilda Smooth Lace FlexWire Unpadded Full Coverage Bra
Size range: 30-48 DDD-K
Colors: Black, Champagne, Toffee, Deep Crimson, Clay
Description: Tilda’s projected and lifting for I/J/K cups. The inner sling reduces chafing. Part of our cotton cups line.
Midsummer 2.0 (UPDATE)
Size range: 30-42 A-DD (No 30A)
Colors: Black, Soft Pink, Wine, Raspberry, Crown Blue
Description: We’re expanding the size range and making the back wider.
Midsummer Panty
Size range: XS-6XL
Colors: Black, Soft Pink, Iceberg Green, Raspberry, Crown Blue
Description: Matching panty to Midsummer.
Tasha FlexWire Plunge
Size range: 30-44 I-N
Colors: Black, White, Aqua Blue, Plum, Taro
Description: An embroidered version of Rhea.
Tasha Panty
Size range: XS-4XL
Colors: Black, White, Aqua Blue, Plum, Taro
Description: Matching panty to Tasha.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create perfect bras for all. Click here to provide your suggestions!
51 thoughts on “Product Roadmap”
This is amazing, thank you so much for letting us see this!!!! Not sure if this is something you would make, but since you’ve got pajamas coming, I’m searching for something to wear to sleep that would help cushion between my breasts as I sleep on my side and it’s not comfortable!!! I don’t wear a bra to sleep at the moment as I have sensory issues. I’ve seen something like a pillow bra (marketed to prevent wrinkles, which isn’t what I’m concerned about) but it seems up your alley to innovate something like that. Preferably something in a soft fabric like cotton or modal or even linen to keep cool. Also you rule!!
Hi Sarah, we’ve got bust support sleepwear in the works! Think a minimal support wireless bra built into a sleep shirt or slip. One of the designs atm is a cross over, which should help a little bit with separation for side sleepers.
Hey there,
I’m absolutely in love with your products and your brand! As a Canadian female athlete under the age of 25 with a natural size 30K bust, I feel seen for the first time! Panache, Freya, Curvy Kate, etc… For the most part, serve grandma with a side of great aunt. 1000x thank you! Your bras are also the first underwire garments I find truly comfortable! There are groups like Knix who claim to be size inclusive, who aren’t in the practical sense. Understance is! Thank you for being awesome! Can we talk about your price point? Options in my size range from 100 to 1000$ CND. You’ve masterfully managed to create the most comfortable, the most affordable, the most beautiful and the most versatile garments for all shapes and size. I tip my hat off you all at Understance!
Can you bring the flex wire to swimwear? There are British and Australian groups such as Marvell Lane who create beautiful practical pieces. I wager you can do even better! Collaborations with other Vancouver based companies such as Left on Friday would be so epic!
Love,
Zoé
Hi Zoé, thank you so much for your kind words! It’s not easy to run a bra brand that offers a fuller size range while keeping prices accessible. We stay lean where we can, but never cut corners when it comes to our products.
We’ve gotten a few requests for swim, but we don’t know much about the market. We encourage you (and anyone else who wants swim) to fill out this little form: https://docs.google.com/forms/d/e/1FAIpQLSexRhVlDsQ1aL4hnlFXZiew00j072M20FqUgeCDRVzprnfouw/viewform.
So excited for more projected cups and a smooth Anya 😍😍😍