Product Roadmap

To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. Let us know your thoughts! (Email hello@understance.com or leave us a comment)

May 2024

Mesh Contour FlexWire Plunge Bra

Size range: 30-48 B-G 

Colors: Black, Champagne, Powder Pink, Teddy Bear, Silver

Description: An upgraded version of Day to Night with a slightly wider/more open underwire and more centered strap position.

Symmetry FlexWire Lightly Padded Demi Bra

Symmetry FlexWire Lightly Padded Demi Bra

Size range: 30-44 C-H

Colors: Black, Powder Pink, Champagne, Stone Blue

Description: For asymmetrical breasts (up to 1 cup size difference between left and right), with removable padding, comfortable FlexWire, and very wide shoulder straps.

 

Symmetry Wireless Lightly Padded Demi Bra

Size range: 30-44 A-DD

Colors: Black, Powder Pink, Champagne, Stone Blue

Description: For asymmetrical breasts (up to 1 cup size difference between left and right), with removable padding, no underwire, and very wide shoulder straps.

 

June 2024

Anti-Chafe Cooling FlexWire Unpadded Demi Bra

Anti-Chafe Cooling FlexWire Unpadded Demi Bra, D-H Cup

Size range: 30 DD-H, 32-48 D-H

Colors: Black, Champagne, Red Clay, Deep Crimson, Jade

Description: Anti-Chafe features an underwire that sits on the outside and cups that form internal “pockets” to keep your breasts separated and cool during hotter days. 

Anti-Chafe Cooling Wireless Unpadded Demi Bra

Anti-Chafe Cooling Wireless Unpadded Demi Bra, DD-J Cup

Size range: 30-48 DD-J

Colors: Black, Champagne, Red Clay, Deep Crimson, Jade

Description: The wireless version of our Anti-Chafe FlexWire Demi bra.

Ivy Mid-Rise Cheeky

Ivy Mid-Rise Cheeky

Size range: XS-4XL

Colors: Black, Deep Crimson, Cornflower, Almond, Caramel

Description: Matching underwear to Ivy.

Ivy Full Coverage FlexWire Bra (UPDATE)

Size range: 30-44 C-H, 30-42 I, 30-40 J (added 30-32 I/J)”

Colors: Black, Champagne, Red Clay, Deep Crimson, Jade

Description: New colours and sizes of our best-selling Ivy bra.

Zoe FlexWire Sheer Lift Bra (UPDATE)

Size range: 30-48 C-DD, 30-46 C-DDD, 30-44 C-G (added C cup)

Colors: Black, Champagne, Café au Lait, Berry, Powder Pink, Sweet Lavender, Crown Blue

Description: Zoe will be in new colours and go down to C cup.

Spacer Air Quinn FlexWire Seamed Cup Unlined Bra (UPDATE)

Size range: 34-48 DD-J

Colors: Black, Soft Pink, Toffee, Walnut, Deep Crimson, Silver

Description: In larger sizes, Quinn will now have firmer shoulder straps.

Spacer Air Shea FlexWire Molded Unlined Bra (UPDATE)

Size range: 30-44 D-H, except 30D and 44H

Colors: Black, Soft Pink, Toffee, Walnut, Deep Crimson, Silver

Description: In larger sizes, Shea will now have firmer shoulder straps.

Soft Sculpt Back-Close (RESTOCK)

Size range: 30-46 B/C, D/DD, 30-44 DDD/G

Colors: Black, Champagne, Powder Pink

Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.

Soft Sculpt Pull-Over (RESTOCK)

Size range: 30-46 B/C, D/DD, 30-44 DDD/G

Colors: Black, Champagne, Powder Pink

Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.

Soft Sculpt Cami (RESTOCK)

Size range: 34-46 B/C, 30-46 D/DD, 30-44 DDD/G

Colors: Black, Champagne, Powder Pink

Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.

July 2024

Cate Wireless Soft Cup Bra (RESTOCK)

Size range: 30-46 B/C, D/DD, DDD/G, except 42DDD/G, and 44/46 D/DD, DDD/G

Colors: Black, Champagne, Café au Lait, Berry, Powder Pink, Sweet Lavender, Crown Blue

Description: Cate is a non-padded, lightly lined lace bra/bralette hybrid that follows your natural shape.

Ginger Wireless Smooth Lace Full Coverage Bra

Size range: 30-48 DD-J

Colors: Black, Champagne, Powder Pink,Dark Rose

Description: Amber, but with adjustable shoulder straps.

August 2024

Adjustable Chest Binder

Size range: XS-XXXL

Colors: Black, Crown Blue, Mint

Description: A chest binder made with our Soft Sculpt fabric, featuring hook-and-eye clasps on the side for easy-on, easy-off. 

40 thoughts on “Product Roadmap”

  1. This roadmap is so cool! I love my Amber bra and can’t wait to try Ginger in July.

    Two questions:
    Are there any plans to expand the size range for Salma? Would love to see bigger cups in the 36/38 band size.

    Also, are there more Very Projected bras in the works? I have both Penny and Anya and they’re the best-fitting bras I’ve ever had <3

    1. Hi Marina, we have a pair of “bigger Salmas” in the works. They are both lace bras in the classic four-piece shape. One is fuller coverage, one is more of a demi. They will both go up to a US N (UK JJ) cup. They will arrive in January 2025. We have a few other Very Projected bras coming in fall 2024 as well.

  2. I noticed that you are extending your size ranges for some of your customer favorites (eg Zoe & Day to Night). That’s so awesome! Is there any consideration to making Cate in 28 bands with the July restock? I love mine and want to buy a bunch more, but I’m wearing it on the tightest hooks brand new. Loving my Chelsea, btw!!!

    1. Hi Kylee, the Cate restock is coming in July, but unfortunately we did not include 28 in this round of restock. Thank you for your input, we will pass this feedback onto our product team for the next round of restock!

  3. I see that you don’t have these slated for the first portion of 2024, but are there any plans for an underwire version of Amber? It’s my favorite bra, but would love some separation in the same bra!

    1. Hi there, may I ask what size you wear in the Amber? There’s a bra in the Peek Proof collection (estimated launch date in mid-March), it’s kind of like Amber with an underwire. It comes in C-H. We also have an Amber upgrade called Ginger. Ginger has adjustable straps and a fake fabric “center gore” that provides more separation than Amber.

  4. I just wanted to say I love that you’ve released info on your upcoming styles. Finding your brand has been such a game-changer for me. I’ve never been this comfortable in a beautiful, well-made bra and have always had to compromise between fit, quality or aesthetic. Please keep up the great work! I am a customer for life. <3

    1. We have 5 styles in H+ in the first half of the year, and another 5 styles in the second half. Some styles are not yet on the product roadmap because they haven’t been fully finalized.

  5. I’d love to see some lightly padded bras with molded cups . Most bras here and completely unlined. I like the idea of the nipple cover built in, but prefer padding. I’m 34d so don’t need the minimizing as much and like to get some shape. I love the flexwire also

    1. Hi there, we have a collection called Peek-Proof coming in March 2024. The 3 styles have nipple pads built in between the layers. They wear like unlined bras and have forgiving fits, but also provide nipple coverage!

  6. Do you offer pretty maternity options? I’m expecting this summer and would love something light and pretty that functions like maternity bras.. thank you so much!

Leave a Reply

Your email address will not be published. Required fields are marked *

40 thoughts on “Product Roadmap”

  1. This roadmap is so cool! I love my Amber bra and can’t wait to try Ginger in July.

    Two questions:
    Are there any plans to expand the size range for Salma? Would love to see bigger cups in the 36/38 band size.

    Also, are there more Very Projected bras in the works? I have both Penny and Anya and they’re the best-fitting bras I’ve ever had <3

    1. Hi Marina, we have a pair of “bigger Salmas” in the works. They are both lace bras in the classic four-piece shape. One is fuller coverage, one is more of a demi. They will both go up to a US N (UK JJ) cup. They will arrive in January 2025. We have a few other Very Projected bras coming in fall 2024 as well.

  2. I noticed that you are extending your size ranges for some of your customer favorites (eg Zoe & Day to Night). That’s so awesome! Is there any consideration to making Cate in 28 bands with the July restock? I love mine and want to buy a bunch more, but I’m wearing it on the tightest hooks brand new. Loving my Chelsea, btw!!!

    1. Hi Kylee, the Cate restock is coming in July, but unfortunately we did not include 28 in this round of restock. Thank you for your input, we will pass this feedback onto our product team for the next round of restock!

  3. I see that you don’t have these slated for the first portion of 2024, but are there any plans for an underwire version of Amber? It’s my favorite bra, but would love some separation in the same bra!

    1. Hi there, may I ask what size you wear in the Amber? There’s a bra in the Peek Proof collection (estimated launch date in mid-March), it’s kind of like Amber with an underwire. It comes in C-H. We also have an Amber upgrade called Ginger. Ginger has adjustable straps and a fake fabric “center gore” that provides more separation than Amber.

  4. I just wanted to say I love that you’ve released info on your upcoming styles. Finding your brand has been such a game-changer for me. I’ve never been this comfortable in a beautiful, well-made bra and have always had to compromise between fit, quality or aesthetic. Please keep up the great work! I am a customer for life. <3

    1. We have 5 styles in H+ in the first half of the year, and another 5 styles in the second half. Some styles are not yet on the product roadmap because they haven’t been fully finalized.

  5. I’d love to see some lightly padded bras with molded cups . Most bras here and completely unlined. I like the idea of the nipple cover built in, but prefer padding. I’m 34d so don’t need the minimizing as much and like to get some shape. I love the flexwire also

    1. Hi there, we have a collection called Peek-Proof coming in March 2024. The 3 styles have nipple pads built in between the layers. They wear like unlined bras and have forgiving fits, but also provide nipple coverage!

  6. Do you offer pretty maternity options? I’m expecting this summer and would love something light and pretty that functions like maternity bras.. thank you so much!

Leave a Reply

Your email address will not be published. Required fields are marked *