Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. Let us know your thoughts! (Email hello@understance.com or leave a comment)
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!
January 2025
Addison FlexWire Demi Bra
Size range:
- 30-40, I-L
- 32-40, M
- 34-40, N
Colors: Black, Milktea, Smokey Purple, Hydrangea Blue, Wine
Description: An everyday lace bra for I-N cups. Pick Addison for lower coverage.
Dominique FlexWire Full Coverage Bra
Size range:
- 36-48, I-L
- 36-44, M
- 36-42, N
Colors: Black, Milktea, Smokey Purple, Hydrangea Blue, Wine
Description: An everyday lace bra for I-N cups. Pick Dominique for fuller coverage.
Dominique Mid-Rise Bikini
Size range: XS-6XL
Colors: Black, Milktea, Smokey Purple, Hydrangea Blue, Wine
Description: Matching panty to Addison and Dominique
Peek-Proof FlexWire Contour Plunge Bra (RESTOCK)
Size range:
- 34-44, C
- 32-44, D
- 30-44, DD-H
Colors: Black, Champagne, Caramel, Wine, Smokey Purple
Description: We’re adding new colours!
Post-Op Compression Bra (RESTOCK)
Size range: S-XL
Colors: Black, Champagne, Crown Blue, Frost Green, Powder Pink
Description: We’re adding new colours!
Soft Contour High-Rise Brief (RESTOCK)
Size range: XS-XXXL
Colors: Champagne, Smokey Purple, Celestial Blue
Description: We’re adding two new colours.
Soft Contour High-Rise Thong (RESTOCK)
Size range: XS-XXXL
Colors: Champagne, Smokey Purple, Celestial Blue
Description: We’re adding two new colours.
February 2025
Annette FlexWire Plunge Bra
Size range: 30-40, A-DD
Colors: Black, French Blue, Salmon Pink, Wine, Pale Aqua
Description: A padded plunge bra with a low center gore. For smaller cups!
Buffy FlexWire Balconette Bra
Size range: 30-40, A-DD
Colors: Black, French Blue, Salmon Pink, Wine, Pale Aqua
Description: A padded balconette bra with a tall center gore. For smaller cups!
Buffy Mid-Rise Cheeky
Size range: XS-4XL
Colors: Black, French Blue, Salmon Pink, Wine, Pale Aqua
Description: Matching panty to Annette and Buffy
March 2025
Soft Bliss Lace Chemise
Size range: XS-4XL (best for A-DD cups)
Colors: Black, Cornflower, Dark Rose, Stone Blue
Description: Our new sleepwear is made with modal and sorona. It’s breathable, light, and doesn’t cling to your body.
Soft Bliss Bust Support Lace Chemise
Size range: XS-4XL (best for DDD-J cups)
Colors: Black, Cornflower, Dark Rose, Stone Blue
Description: Designed with a bust pouch that comfortably holds your breasts in place while you sleep
Soft Bliss Robe
Size range: XS/S, M/L, XL/XXL, XXXL/4XL
Colors: Black, Cornflower, Dark Rose, Stone Blue
Description: More of an everyday robe, compared to our Cotton Plush one
Soft Bliss Short Sleeve Sleepshirt
Size range: XS-4XL (best for A-G cups)
Colors: Black, Cornflower, Dark Rose, Stone Blue
Description: Our new sleepwear is made with modal and sorona. It’s breathable, light, and doesn’t cling to your body.
Soft Bliss Bust Support Cami
Size range: XS-4XL (best for D-G cups)
Colors: Black, Sky Blue, Iceberg Green, Sparrow
Description: Designed with a bust pouch that comfortably holds your breasts in place while you sleep
Soft Bliss Bust Support Chemise
Size range: XS-4XL (best for D-G cups)
Colors: Black, Sky Blue, Iceberg Green, Sparrow
Description: Designed with a bust pouch that comfortably holds your breasts in place while you sleep
Soft Bliss PJ Shorts
Size range: XS-4XL
Colors: Black, Sky Blue, Iceberg Green, Sparrow
Description: Our new sleepwear is made with modal and sorona. it’s breathable, light, and doesn’t cling to your body.
Soft Support High-Rise Brief
Size range: XS-4XL
Colors: Black, Powder Pink, Champagne, Dark Taupe, Pale Aqua, Lavender Grey
Description: This new collection is more smoothing/contouring than our other underwear but less than Sculpt.
Pima Cotton Mid-Rise Cheeky
Size range: XS-4XL
Colors: Black, Light Beige, Powder Pink, Sparrow, Burgundy, Iceberg Green
Description: More mid-rise Pima Cotton undies! Plus, we updated the fabric so it’s thicker and stronger.
Pima Cotton Mid-Rise Bikini
Size range: XS-4XL
Colors: Black, Light Beige, Powder Pink, Sparrow, Burgundy, Iceberg Green
Description: More mid-rise Pima Cotton undies! Plus, we updated the fabric so it’s thicker and stronger.
If you can’t find a bra that meets your needs or if you have specific product suggestions, we’d love to hear from you. Your feedback helps us create the best bras for everyone. Click here to provide your suggestions!
82 thoughts on “Product Roadmap”
Please consider l-n bras that are not full of extra straps in front. The ones currently planned would not be of interest to me and those in this size range (like myself) struggle to find bras at all, so seeing these styles only so far is very disappointing. We also need functional (hideable) bras that don’t cut in to loose skin, and potentially provide strap (t-back) options and cooling fabrics. A wireless in correct sizing would be amazing! ? finding a wireless for l-n cups is impossible and they are medically necessary from time to time.
Hi there, the Cooling FlexWire I-N is closest to what you described. It has ultra wide straps, no extra straps in front, and has a cooling fabric. There is another pair of I-N bras (Dominique and Addison) that’s planned for January ’25, both are basic lace bras that are friendly-ish under t-shirts.
Please, please consider expanding sizes of unpadded bras (like Sidney, or Zoe) to smaller cup sizes. Padded bras are just too hot, and the Sidney is sooooo nice <3
Currently wearing a sister size of 30C (instead of my regular 32B) and it could just be *that* much better to make it the perfect bra, if it came in the right size. Thanks!
Hi there, have you tried the Chelsea? It’s an unpadded underwire bra that comes in 32B.
Any chance of a t back bra I have sloping shoulders and my straps are always slipping
Hi there, we recommend Parker for now. We have another front-close/racerback option planned for spring 2025.
This roadmap is so cool! I love my Amber bra and can’t wait to try Ginger in July.
Two questions:
Are there any plans to expand the size range for Salma? Would love to see bigger cups in the 36/38 band size.
Also, are there more Very Projected bras in the works? I have both Penny and Anya and they’re the best-fitting bras I’ve ever had <3
Hi Marina, we have a pair of “bigger Salmas” in the works. They are both lace bras in the classic four-piece shape. One is fuller coverage, one is more of a demi. They will both go up to a US N (UK JJ) cup. They will arrive in January 2025. We have a few other Very Projected bras coming in fall 2024 as well.
I noticed that you are extending your size ranges for some of your customer favorites (eg Zoe & Day to Night). That’s so awesome! Is there any consideration to making Cate in 28 bands with the July restock? I love mine and want to buy a bunch more, but I’m wearing it on the tightest hooks brand new. Loving my Chelsea, btw!!!
Hi Kylee, the Cate restock is coming in July, but unfortunately we did not include 28 in this round of restock. Thank you for your input, we will pass this feedback onto our product team for the next round of restock!
I see that you don’t have these slated for the first portion of 2024, but are there any plans for an underwire version of Amber? It’s my favorite bra, but would love some separation in the same bra!
Hi there, may I ask what size you wear in the Amber? There’s a bra in the Peek Proof collection (estimated launch date in mid-March), it’s kind of like Amber with an underwire. It comes in C-H. We also have an Amber upgrade called Ginger. Ginger has adjustable straps and a fake fabric “center gore” that provides more separation than Amber.
I just wanted to say I love that you’ve released info on your upcoming styles. Finding your brand has been such a game-changer for me. I’ve never been this comfortable in a beautiful, well-made bra and have always had to compromise between fit, quality or aesthetic. Please keep up the great work! I am a customer for life. <3
Thank you! We are so happy to hear this.
There’s literally only one new style coming in a cup size larger than H.
We have 5 styles in H+ in the first half of the year, and another 5 styles in the second half. Some styles are not yet on the product roadmap because they haven’t been fully finalized.
I’d love to see some lightly padded bras with molded cups . Most bras here and completely unlined. I like the idea of the nipple cover built in, but prefer padding. I’m 34d so don’t need the minimizing as much and like to get some shape. I love the flexwire also
Hi there, we have a collection called Peek-Proof coming in March 2024. The 3 styles have nipple pads built in between the layers. They wear like unlined bras and have forgiving fits, but also provide nipple coverage!
Do you offer pretty maternity options? I’m expecting this summer and would love something light and pretty that functions like maternity bras.. thank you so much!
Hi there, we have 2 nursing bras in the works! One wireless for B-G, one underwire for DD-J.