Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. Let us know your thoughts! (Email hello@understance.com or leave us a comment)
May 2024
Soft Contour High-Rise Bike Shorts 4”
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: An upgraded version of our Soft Contour Bike Shorts with a truly no-roll leg opening.
Soft Contour High-Rise Bike Shorts 7”
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: An upgraded version of our Soft Contour Bike Shorts with a truly no-roll leg opening.
Soft Contour High-Rise Brief
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: We are adding a wide elastic at the waistband to prevent rolling.
Soft Contour High-Rise Thong
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: We are adding a wide elastic at the waistband to prevent rolling.
Soft Contour Mid-Rise Hipster
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: A new addition to our Soft Contour line, with a wide elastic at the waistband that prevents rolling.
Mesh Contour FlexWire Plunge Bra
Size range: 30-48 B-G
Colors: Black, Champagne, Powder Pink, Teddy Bear, Silver
Description: An upgraded version of Day to Night with a slightly wider/more open underwire and more centered strap position.
Symmetry FlexWire Lightly Padded Demi Bra
Size range: 30-44 C-H
Colors: Black, Powder Pink, Champagne, Stone Blue
Description: For asymmetrical breasts (up to 1 cup size difference between left and right), with removable padding, comfortable FlexWire, and very wide shoulder straps.
Symmetry Wireless Lightly Padded Demi Bra
Size range: 30-44 A-DD
Colors: Black, Powder Pink, Champagne, Stone Blue
Description: For asymmetrical breasts (up to 1 cup size difference between left and right), with removable padding, no underwire, and very wide shoulder straps.
June 2024
Anti-Chafe Cooling FlexWire Unpadded Demi Bra, D-H Cup
Size range: 30 DD-H, 32-48 D-H
Colors: Black, Champagne, Red Clay, Deep Crimson, Jade
Description: Anti-Chafe features an underwire that sits on the outside and cups that form internal “pockets” to keep your breasts separated and cool during hotter days.
Anti-Chafe Cooling Wireless Unpadded Demi Bra, DD-J Cup
Size range: 30-48 DD-J
Colors: Black, Champagne, Red Clay, Deep Crimson, Jade
Description: The wireless version of our Anti-Chafe FlexWire Demi bra.
Ivy Mid-Rise Cheeky
Size range: XS-4XL
Colors: Black, Deep Crimson, Cornflower, Almond, Caramel
Description: Matching underwear to Ivy.
Ivy Full Coverage FlexWire Bra (UPDATE)
Size range: 30-44 C-H, 30-42 I, 30-40 J (added 30-32 I/J)”
Colors: Black, Champagne, Red Clay, Deep Crimson, Jade
Description: New colours and sizes of our best-selling Ivy bra.
Zoe FlexWire Sheer Lift Bra (UPDATE)
Size range: 30-48 C-DD, 30-46 C-DDD, 30-44 C-G (added C cup)
Colors: Black, Champagne, Café au Lait, Berry, Powder Pink, Sweet Lavender, Crown Blue
Description: Zoe will be in new colours and go down to C cup.
Spacer Air Quinn FlexWire Seamed Cup Unlined Bra (UPDATE)
Size range: 34-48 DD-J
Colors: Black, Soft Pink, Toffee, Walnut, Deep Crimson, Silver
Description: In larger sizes, Quinn will now have firmer shoulder straps.
Spacer Air Shea FlexWire Molded Unlined Bra (UPDATE)
Size range: 30-44 D-H, except 30D and 44H
Colors: Black, Soft Pink, Toffee, Walnut, Deep Crimson, Silver
Description: In larger sizes, Shea will now have firmer shoulder straps.
Soft Sculpt Back-Close (RESTOCK)
Size range: 30-46 B/C, D/DD, 30-44 DDD/G
Colors: Black, Champagne, Powder Pink
Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.
Soft Sculpt Pull-Over (RESTOCK)
Size range: 30-46 B/C, D/DD, 30-44 DDD/G
Colors: Black, Champagne, Powder Pink
Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.
Size range: 34-46 B/C, 30-46 D/DD, 30-44 DDD/G
Colors: Black, Champagne, Powder Pink
Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.
July 2024
Cate Wireless Soft Cup Bra (RESTOCK)
Size range: 30-46 B/C, D/DD, DDD/G, except 42DDD/G, and 44/46 D/DD, DDD/G
Colors: Black, Champagne, Café au Lait, Berry, Powder Pink, Sweet Lavender, Crown Blue
Description: Cate is a non-padded, lightly lined lace bra/bralette hybrid that follows your natural shape.
Ginger Wireless Smooth Lace Full Coverage Bra
Size range: 30-48 DD-J
Colors: Black, Champagne, Powder Pink，Dark Rose
Description: Amber, but with adjustable shoulder straps.
August 2024
Adjustable Chest Binder
Size range: XS-XXXL
Colors: Black, Crown Blue, Mint
Description: A chest binder made with our Soft Sculpt fabric, featuring hook-and-eye clasps on the side for easy-on, easy-off.
38 thoughts on “Product Roadmap”
Please, please get more styles in an I cup!! I love your bras, and would love to have the option of T-Shirt type bra in an I cup!
We are currently planning to launch around 5 styles that include I cup in the first half of 2024. Potentially another 5-ish in the second half of the year.
Yes! a T-shirt bra in an I cup is impossible to find! I would definitely buy a t-shirt bra if I could find one that fit.
Is the The No-Bra BreatheEasy Racerback Tank going away forever? I sure hope not. 🤞
Unfortunately we are discontinuing the No-Bra BreatheEasy Racerback Tank 🙁 The upgraded version is the Light ‘n Free Racerback.
What exactly are the differences of a bralette and a bra?
Thank you
Hi Ann,
A “bra” typically has some structure designed to support, lift, and keep your breasts from bouncing. The structure can be some combination of underwire, non-stretch slings and panels, boning, things like that. A “bralette” doesn’t have much structure. It has the aesthetics of a bra without most of the functions.
Any plans to bring out other lingerie items for larger cup sized girls like myself??
Hi Tasha, if by “lingerie” you mean pretty bras, we have a few new shapes planned for DD-J, and H-N cups in 2024!
Please expand Sidney cup sizing! I would also love to see more I+ options with narrow roots.
Hi Sara, we are working on a few I-N cup options (UK G-JJ). Their base will be more supportive than Sidney’s. In the meanwhile, Anya is a DD-K option with regular width underwire (will fit narrower than the typical, non-Polish options on the market).
Me too!!
Did I hear a rumour that you might expand to 26″ bands? That would be amazing! I cant wait for some 26″ band options and more 28DDs!
Hi Kylee, no plans to expand to 26 just yet. If you know anyone in the Vancouver area who wears 26, we would love their help. A few more 28DD styles coming later this year and early next year 🙂
Please please make more styles for 32I 🙂
Hi Sandra, we are working on them! First of them will come this month (Anya). We will have another style in November/December (Penny). Many more to come in 2024 also!
Please please please makes a smooth version of Simone. Exact same fit with just different fabric and thinner seams. I’m sure it is more complicated than that BUT it is the best bra ever except for the fact I can only wear it in winter with bulky sweaters.
Hi Rachelle, this is a great suggestion. We will work on it! You may like the Iris (similar structure as Simone) that’s coming out in Jan 2024. It has a smooth lace and no darts on the cups.
Any chance you will have more options for those with a majority of breast tissue in their armpits? Especially ones that give some push up looks. (Think Maeve Wireless Soft Cup Lace Bra)
Bras that push your breasts toward the center aren’t on our radars at the moment. May I ask what size you are looking for?
Excited for the new releases! Please consider offering more styles in a 28 band. I wear a 28DD and often have to compromise with wearing 30s on the tightest hook. Thank you 🙂
Hi Helena, the updated Harper will start at a 28 band. We will also have 3 new lace styles that start at a 28 band by March next year (A-D, C-H, and DD-J)!
Please consider making an unpadded balconnet with either the Sidney or Zoe fabrics! And if possible. include slightly smaller sizes. I’m 32B and prefer no bulk. Thanks!
Hi Kate, there’s a new bra coming in March 2024 that we think you will like 🙂 It’s called Chelsea.
Thank you! Looking forward to the K cup releases in November and December!!
Hi Christabel, we can’t wait for them either! Many more K+ cup products coming next year.