Why Does Bra Shopping Suck? (Let’s Talk About the Bra Industry)

(Note: All bra sizes mentioned in the video are in U.S. sizing.)

Give us a try! Your bra journey might just end here. Check us out at https://understance.com

Are you in bra hell? Gone to a store and nothing fits? Bought and returned dozens of online orders because none of them worked out? Bra shopping sucks (as we all know).

Let’s talk about the bra industry and its four main issues related to bra size, breast shape, misinformation, and what it takes to run the perfect bra store.

So, what’s the solution?

At Understance, we believe that behind each rare bra size is a human who deserves comfort and support as much as everyone else. Since launching in 2021, we have expanded our size range from 30 sizes to 114 sizes, currently offering the largest selection by a single brand in North America. We aim to expand to carry 148 sizes by mid-2024.

If you’ve been on a never-ending bra odyssey, give us a try! Your bra journey might just end here.

Want to learn more about breast shapes and sizes? Read Branatomy: https://blogs.understance.com/branatomy/

Interested in trying our bras? Here’s how to buy a bra from Understance: https://blogs.understance.com/how-to-…

Don’t know your size? Try our Size Calculator: https://understance.com/size-calculator

Website: www.understance.com
Facebook: www.facebook.com/understanceofficial
Instagram: www.instagram.com/understance_
Pinterest: www.pinterest.ca/understance

Timestamps:

0:00 Are you in bra hell?
0:24 Reason #1: The sizes
1:48 Reason #2: The shapes
3:37 Reason #3: The misinformation
5:47 Reason #4: The stores
6:54 Why would bra retailers ignore customers’ needs?
8:06 A solution: Understance

Clips used and references:

Gunshow comic illustrated by K.C. Green (2013) – https://gunshowcomic.com/648
Scene from Snow White and the Seven Dwarfs (1937) – • Snow White & the Haunted Forest
Scene from Seinfeld (1989), Season 5 Episode 4 “The Sniffing Accountant” – • Frank Quizzes George On Bras | The Sn…
Still from The Office US (2005), Season 3 Episode 22 “Women’s Appreciation”

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