Product Roadmap
To help you plan your Understance purchases, we created a product roadmap for what’s to come. We will continue to update this page. Let us know your thoughts! (Email hello@understance.com or leave us a comment)
May 2024
Soft Contour High-Rise Bike Shorts 4”
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: An upgraded version of our Soft Contour Bike Shorts with a truly no-roll leg opening.
Soft Contour High-Rise Bike Shorts 7”
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: An upgraded version of our Soft Contour Bike Shorts with a truly no-roll leg opening.
Soft Contour High-Rise Brief
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: We are adding a wide elastic at the waistband to prevent rolling.
Soft Contour High-Rise Thong
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: We are adding a wide elastic at the waistband to prevent rolling.
Soft Contour Mid-Rise Hipster
Size range: XS-4XL
Colors: Black, Powder Pink, Teddy Bear, Champagne , Cornflower, Dark Rose, Navy
Description: A new addition to our Soft Contour line, with a wide elastic at the waistband that prevents rolling.
Mesh Contour FlexWire Plunge Bra
Size range: 30-48 B-G
Colors: Black, Champagne, Powder Pink, Teddy Bear, Silver
Description: An upgraded version of Day to Night with a slightly wider/more open underwire and more centered strap position.
Symmetry FlexWire Lightly Padded Demi Bra
Size range: 30-44 C-H
Colors: Black, Powder Pink, Champagne, Stone Blue
Description: For asymmetrical breasts (up to 1 cup size difference between left and right), with removable padding, comfortable FlexWire, and very wide shoulder straps.
Symmetry Wireless Lightly Padded Demi Bra
Size range: 30-44 A-DD
Colors: Black, Powder Pink, Champagne, Stone Blue
Description: For asymmetrical breasts (up to 1 cup size difference between left and right), with removable padding, no underwire, and very wide shoulder straps.
June 2024
Anti-Chafe Cooling FlexWire Unpadded Demi Bra, D-H Cup
Size range: 30 DD-H, 32-48 D-H
Colors: Black, Champagne, Red Clay, Deep Crimson, Jade
Description: Anti-Chafe features an underwire that sits on the outside and cups that form internal “pockets” to keep your breasts separated and cool during hotter days.
Anti-Chafe Cooling Wireless Unpadded Demi Bra, DD-J Cup
Size range: 30-48 DD-J
Colors: Black, Champagne, Red Clay, Deep Crimson, Jade
Description: The wireless version of our Anti-Chafe FlexWire Demi bra.
Ivy Mid-Rise Cheeky
Size range: XS-4XL
Colors: Black, Deep Crimson, Cornflower, Almond, Caramel
Description: Matching underwear to Ivy.
Ivy Full Coverage FlexWire Bra (UPDATE)
Size range: 30-44 C-H, 30-42 I, 30-40 J (added 30-32 I/J)”
Colors: Black, Champagne, Red Clay, Deep Crimson, Jade
Description: New colours and sizes of our best-selling Ivy bra.
Zoe FlexWire Sheer Lift Bra (UPDATE)
Size range: 30-48 C-DD, 30-46 C-DDD, 30-44 C-G (added C cup)
Colors: Black, Champagne, Café au Lait, Berry, Powder Pink, Sweet Lavender, Crown Blue
Description: Zoe will be in new colours and go down to C cup.
Spacer Air Quinn FlexWire Seamed Cup Unlined Bra (UPDATE)
Size range: 34-48 DD-J
Colors: Black, Soft Pink, Toffee, Walnut, Deep Crimson, Silver
Description: In larger sizes, Quinn will now have firmer shoulder straps.
Spacer Air Shea FlexWire Molded Unlined Bra (UPDATE)
Size range: 30-44 D-H, except 30D and 44H
Colors: Black, Soft Pink, Toffee, Walnut, Deep Crimson, Silver
Description: In larger sizes, Shea will now have firmer shoulder straps.
Soft Sculpt Back-Close (RESTOCK)
Size range: 30-46 B/C, D/DD, 30-44 DDD/G
Colors: Black, Champagne, Powder Pink
Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.
Soft Sculpt Pull-Over (RESTOCK)
Size range: 30-46 B/C, D/DD, 30-44 DDD/G
Colors: Black, Champagne, Powder Pink
Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.
Size range: 34-46 B/C, 30-46 D/DD, 30-44 DDD/G
Colors: Black, Champagne, Powder Pink
Description: A wireless, second-skin bra that is better than the “good enough bra.” Supportive but not stiff, zero pressure point design. Comes in band/cup sizes.
July 2024
Cate Wireless Soft Cup Bra (RESTOCK)
Size range: 30-46 B/C, D/DD, DDD/G, except 42DDD/G, and 44/46 D/DD, DDD/G
Colors: Black, Champagne, Café au Lait, Berry, Powder Pink, Sweet Lavender, Crown Blue
Description: Cate is a non-padded, lightly lined lace bra/bralette hybrid that follows your natural shape.
Ginger Wireless Smooth Lace Full Coverage Bra
Size range: 30-48 DD-J
Colors: Black, Champagne, Powder Pink，Dark Rose
Description: Amber, but with adjustable shoulder straps.
August 2024
Adjustable Chest Binder
Size range: XS-XXXL
Colors: Black, Crown Blue, Mint
Description: A chest binder made with our Soft Sculpt fabric, featuring hook-and-eye clasps on the side for easy-on, easy-off.
38 thoughts on “Product Roadmap”
I noticed that you are extending your size ranges for some of your customer favorites (eg Zoe & Day to Night). That’s so awesome! Is there any consideration to making Cate in 28 bands with the July restock? I love mine and want to buy a bunch more, but I’m wearing it on the tightest hooks brand new. Loving my Chelsea, btw!!!
Hi Kylee, the Cate restock is coming in July, but unfortunately we did not include 28 in this round of restock. Thank you for your input, we will pass this feedback onto our product team for the next round of restock!
I see that you don’t have these slated for the first portion of 2024, but are there any plans for an underwire version of Amber? It’s my favorite bra, but would love some separation in the same bra!
Hi there, may I ask what size you wear in the Amber? There’s a bra in the Peek Proof collection (estimated launch date in mid-March), it’s kind of like Amber with an underwire. It comes in C-H. We also have an Amber upgrade called Ginger. Ginger has adjustable straps and a fake fabric “center gore” that provides more separation than Amber.
I just wanted to say I love that you’ve released info on your upcoming styles. Finding your brand has been such a game-changer for me. I’ve never been this comfortable in a beautiful, well-made bra and have always had to compromise between fit, quality or aesthetic. Please keep up the great work! I am a customer for life. <3
Thank you! We are so happy to hear this.
There’s literally only one new style coming in a cup size larger than H.
We have 5 styles in H+ in the first half of the year, and another 5 styles in the second half. Some styles are not yet on the product roadmap because they haven’t been fully finalized.
I’d love to see some lightly padded bras with molded cups . Most bras here and completely unlined. I like the idea of the nipple cover built in, but prefer padding. I’m 34d so don’t need the minimizing as much and like to get some shape. I love the flexwire also
Hi there, we have a collection called Peek-Proof coming in March 2024. The 3 styles have nipple pads built in between the layers. They wear like unlined bras and have forgiving fits, but also provide nipple coverage!
Do you offer pretty maternity options? I’m expecting this summer and would love something light and pretty that functions like maternity bras.. thank you so much!
Hi there, we have 2 nursing bras in the works! One wireless for B-G, one underwire for DD-J.