Fitting Room Diaries: Entry #004, Size 40DD/40DDD, Omega
Customer: Rose, Size 40DD/40DDD
Rose came to the store with her daughter. They shopped for bras at the Bay. Rose mentioned that most of her bra fit issues had to do with her height. She is 5 feet and has a shorter torso. The department store bras she bought left gaps in the underarm area, so she was searching for a closer fit. She is 55 years old and going through menopause. She also has a sensitive ribcage. Her ideal bra is light, airy, and not irritating at the wire.
We took her measurements: 38.5’’ underband, 45.5’’ standing bust, 46.5’’ leaning bust. Due to her ribcage sensitivity, she liked a slightly looser band.
Her breast roots are wide and very short. She is shallow on both top and bottom. There is a lot of immediate projection. Her breasts have an omega shape from the side, like a sideways Ω.
Bra #1: Ivy in 40DDD
Ivy’s wire shape is a mismatch for Rose. She could feel the wire sitting on her ribcage and extending into her armpit. There is gapping at the bottom of the cup. The underwire is sitting on her ribcage and not actually supporting her breast tissue.
Bra #2: Simone in 40DDD
Simone’s underwire is more comfortable for Rose than Ivy’s. There is no gapping at the bottom or top of the cups. The cups are not deep enough, so the centre gore doesn’t tack. Rose said she could still feel the underwire on this bra, even though it’s less noticeable than the underwire on Ivy.
*The original Simone has been discontinued and is almost all sold out, but the 2.0 version is still available. Compared to the 1.0, the 2.0 has pleated straps and underwire that’s a bit lower on the sides.
Bra #3: Zoe in 40DDD
Zoe is a winner for Rose! She can’t feel the underwire digging or poking anywhere. The cup puckers slightly at the bottom, but she’s getting support from the underwire. The bra offers a natural lift, and contours her breasts into a rounder shape. It’s lifting, but also light and airy. (Rose’s daughter picked Zoe also).
Bra #4: Hugger Smooth Lace in 40DD
Rose liked Hugger too! She likes that it’s wireless, but surprisingly supportive. Because she wanted a bit more lift, we gave her a cup size down for Hugger. She said this bra is not as attractive as Zoe, but because of its light padding and smooth lace, it’s more practical.
*Hugger Smooth Lace has been discontinued, and the original is almost all sold out. If you want a similar supportive, full coverage fit and smooth lace look, try Ginger.
Bra #5: Cleo in 40DD
Rose liked this bra’s design, especially the lace! The UniWire fits her well and is very comfortable. The downside is that it doesn’t offer a lot of side support. Her breasts point outward, and a small amount of side support could bring them closer together.
*Cleo has been discontinued and is no longer available, but Peek-Proof Full Coverage roughly follows its shape and also features our UniWire.
Bra #6: Noelle in 40D/DD
The cups are too small for Rose. She said this bra feels “compressive.” However, she likes the wide shoulder straps and back design.
*Noelle has been discontinued and is no longer available. While we don’t have a close replacement yet (you can refer to our Product Roadmap for details on future launches), our CoForm™ bras feature similar cotton cups. However, please note that Noelle is lightly lined, whereas our CoForm™ cups are lightly padded.
Bra #7: Eva in 40DD/DDD
Rose likes the wide shoulder straps and back design on Eva as well, which make her shoulders feel lighter. The fit is similar to Hugger. This bra also passes the white T-shirt test.
*Eva has been discontinued and is almost all sold out. For a similar wireless, full coverage, and smooth look, try Ginger. It also has wide straps and offers nipple coverage.
Final thoughts
At the end of the fitting session, Rose chose Zoe as her favorite. She said Zoe feels like a hug and the coverage is just right. It checks all the boxes for her: light, airy, supportive, non-irritating underwire. It works well on a shorter torso and doesn’t heat up. She feels good in it.
